It’s strange to think back on everything I have learned about public relations… mostly because a lot of it applied directly to my life and where I wanted to go into my career. Yes, I learned about the history of PR and while that is important (don’t get me wrong), it just isn’t the main… Read More Back to the Beginning: PR Applied to my Life
Public relations professionals put their campaigns into place with goals in mind. But, if these goals are not measurable, what is the point of making a campaign in the first place? Evaluation and measurement in public relations is extremely important in order to know 1) if the goals were met, 2) if more needs to… Read More ROI and Evaluation: The Public Relations Way
Public Relations has been a growing field in more way than just one. One of the most evolving and changing aspects of the industry is social media. Social media started as a way for friends and acquaintances to keep in touch and to regularly document the current generations lives publicly. But organizations and businesses began… Read More Social Media and Public Relations: How to and Why?
Diving deeper and deeper into the PR world, I have begun to realize how things work and what makes people tick. Particularly, what seems to work best with publics and how those publics react to certain things. One tactic within the PR world are the use of promotions and events. These events often spearhead new… Read More A Look into Events within the Realm of Public Relations
A case study on crisis communication regarding the Under Armour speedsuit, Mach 49, in the 2014 Sochi Olympics. … Read More Crisis Communication Saves Under Armour with a Product Scare at the 2014 Sochi Olympics
Evaluating why research is so important to PR through my own research and a case study. … Read More PR and Research: Why They Go Hand in Hand
My first definition of public relations and its evolution through some research and blogging. … Read More An Attempt at Understanding Public Relations in One Take